Tips to Boost WordPress Website Speed & Performance

Website Speed

Tips to Boost WordPress Website Speed & Performance

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Website speed can affect the user’s expression. Slow website speed can reduce the experience of users toward your site. It also reduces the site pageview and affects your site SEO. On the other hand, great website speed increases the performance of the site, improves your page views, and helps with your WordPress SEO.

If you are looking for ways to increase the website speed. You’re lucky. We are here to help to show you some tips and ways to boost your WordPress website speed.

Why Speed is Important for Your WordPress Site?
Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds.

What does this mean for you as a website owner?

You have very little time to show users your content and convince them to stay on your website.

A slow website means users will potentially leave your website before it even loads.

According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1-second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.

Importance of Good WordPress Hosting

Your WordPress hosting service plays an important role in website performance. A good shared hosting provider like BlueHost or Siteground takes the extra measures to optimize your website for performance.

However, on shared hosting, you share the server resources with many other customers. This means that if your neighboring site gets a lot of traffic, then it can impact the entire server performance which in turn will slow down your website.

On the other hand, using a managed WordPress hosting service gives you the most optimized server configurations to run WordPress. Managed WordPress hosting companies also offer automatic backups, automatic WordPress updates, and more advanced security configurations to protect your website.

We recommend WPEngine as our preferred managed WordPress hosting provider. They’re also the most popular ones in the industry. (See our special WPEngine coupon).

Delete Unused Plugins + Find Slow Plugins With P3

The more plugins installed on your site, the slower your WordPress speed performance will be. Too many plugins (or 1 large plugin) can be the main culprit of your slow load times. Installing Plugin Performance Profiler and running a scan tells you which plugins are slowing down your site. Go through each plugin and consider deleting it, replacing it with code (eg. using a widget instead of a Facebook plugin), or finding an alternative lightweight plugin.

Lessen the number of plugins on your website

If you keep unwanted plugins on your WordPress-powered website, it will increase the amount of junk on your web files. It will also result in an overwhelming amount of load on your server’s resources while your backs up files are being generated.

To resolve this, perform regular database maintenance by uninstalling plugins that you’re not using. Keep in mind that unused plugins continue to accumulate temporary disk space and data. If you can’t tell which plugin is taking up a lot of space, try disabling each one, and then measuring your server’s performance. You will then find out which one adversely affects site performance.

You can also use third-party services that automate or schedule tasks like sharing your posts on social media. Zappier, for instance, is a service that helps in automating tasks, which will then decrease the weight on your server resources and website.

Disable hotlinking and leeching of your content

Hotlinking is a form of bandwidth “theft.” It occurs when other sites direct link to the images on your site from their articles making your server load increasingly high.

This can add up as more and more people “scrape” your posts or your site (and especially images) become more popular, as a must-do if you create custom images for your site on a regular basis.

Article Source: Hamza Yasin

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